It seems the ASA have some strange ideas. We know, for example, that advertising "fibre broadband" is allowed when not actually provided by fibre. We know that "up to XMb/s" has to be a figure that only disappoints 90% of people expecting the XMb/s figure not 100% of them and hence forcing web sites to lie about the top speeds you could get.
However, as adverts often annoy me, I recently made a couple of complaints. Simple on-line web form on which to complain, so why not? It has to be better than just shouting "I don't belieeeeeve it" in my best Victor Meldrew voice.
One was about SkyGo "you don't pay for nothing" when you do pay for mobile data. Apparently that is not at all misleading so they are doing nothing. Not impressed.
Another was broadbandchoices.co.uk who advertise that they compare the best deals from all of the providers in my area. They don't. It looks like they cover some of the major providers only. I suspect they only cover those paying them commission or some such. Understandable as a business model to list every provider for free (like many comparison sites) does not make enough for TV adverts generally. But none the less, if that is what they offer they should not claim to cover all providers. They could even say "major" providers, I expect, and be truthful enough.
Interestingly the site says they get commission from some providers, and states they are completely impartial, so maybe we can get listed. I'll contact them and find out. Even so, until AAISP and every other provider is in fact listed they don't compare all providers as the advert suggests.
So, first off, ASA ask for some evidence. I explain that, for example, they do not list AAISP for my postcode, or other small providers like us. Why they could not see that themselves I do not know.
They now come back basically saying that the web site is outside their remit, as, whilst they do cover some web site adverts, they don't cover search engine type stuff like this. They seem to have forgotten that I complained about a TV advert (which is in their remit) being untruthful... I have replied to that effect. We'll see what they say.
In the mean time, I'll try and get us listed and see what happens :-)
Update: Brodbandchoices say that it would be logistically impossible to include a listing for us. Odd that - somehow ispreview and thinkbroadband manage it. They have not answered my complaint that the TV advert says *all* the best deals, not just "major providers" or that their web site says they are impartial.