Wednesday, 5 February 2014

Exclusive!

So, I am once again making the mistake of watching an advert on TV. Why do I do it.

I wonder on the meaning of the word "exclusive".

To me, if someone advertises something as "exclusive" it means that others are excluded from that. So when Thomas Cook advertise resorts with "exclusive" features, even "free wifi... exclusive", it seems to me to be stating that no other resort has "free wifi".

If that is not what they mean, then what exactly does "exclusive" mean in this context?

Maybe I am missing the point.

8 comments:

  1. To be charitable, I suppose they might mean the resort's WiFi is only 'free' to guests who book via Thomas Cook, anyone else has to pay extra for it?

    That, or they just need a dictionary.

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    Replies
    1. I think they just need a dictionary, sadly.

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  2. Seems OK to me. It's a resort facility that is exclusive to a group of people.

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  3. Perhaps they think the words exclusive and inclusive are synonyms?

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    Replies
    1. Indeed, if you substitute "inclusive" it make more sense, though the idea that the "free wifi" is only for people that pay them money does seem odd and a somewhat odd use of "free" as well as "exclusive".

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    2. Do you not offer (or did you not offer) 'free' domains to anybody who bought a DSL circuit from you? Was it really free - I mean, it was only available to people who paid you money and there are (were?) other people with the same sort of deal.

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    3. Ha, fair point, but it should be "inclusive" even then really.

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  4. Is the the mind numbing ad with james nesbitt walking around being all smug at how exclusive this resort is and then walks into the bar where he's dressed and looks exactly the same as everybody else in the place? I took another message away from that.

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