Monday, 1 June 2015
I am getting a lot of targeted adverts for stuff I recently purchased, from those same suppliers. Especially on FaceBook but on other sites too.
This means they are paying good money to try and sell me the very things that I definitely no longer need, having purchased from those very suppliers only last week. In my case some shirts from M&S and a camera strap from Calumet.
Now this has to be wrong somehow.
I did not get adverts for these things when I wanted them, when I was thinking "my shirts don't fit, I must be getting fatter?", or "where the hell is that camera strap I bought on St Maarten last year?", no. I had to go find the web sites of people I buy from and buy things. Adverts were no help.
But now I have them, these people are paying advertisers to try and sell me more of these things - the exact things I no longer need and are the very least likely to want to buy from anyone.
How broken is this marketing industry?