It is bad enough Virgin abusing the term "Fibre", and BT often talk of "fibre broadband" as well, but this latest abuse is just taking the piss.
The good news is that this is providing a fast Internet service to a remote village. Believe it or not, I personally suggested this to BT a few year ago, and got very blank looks from them. There are places where a long fibre run is very costly but a microwave link is viable.
The quote from BT is: "This
is just one example of many of an innovative approach to bringing fibre based
broadband to remote communities - and that innovation will continue."
He is using "fibre" as if it means "fast". If he means "fast" why not just say "fast"?
I would hope the ASA don't allow them to market "fibre broadband" to these villages, or sell as FTTC!
Having said that, I suspect BT plc are selling services to us for addresses in these villages, as FTTC. I will have to check. We'll have to add a note on our web pages about this I expect and query it with BT.
I have no problem with the service - MTTC is going to be very good, just don't mis-describe it.
I'll post BT's reply.