If they are 10 minutes *over* the 30 minutes? then that clearly makes this a "40 minute guarantee" as nothing happens at "30 minutes" in any way does it?
Just be honest!
Or is it that 10 minutes after order? Or 10 minutes after forecast? They are saying one hour to me now, so is it magically now a 70 minute guarantee?
A "30 minute guarantee" would have pay out for exceeding "30 minutes". Simple as that. Not "10 minutes on top of that". I mean, why not a "2 hours late" clause on top, it is meaningless.
The guarantee is clearly a "40 minutes" guarantee, as no recourse or penalty for delivery within 40 minutes and there is some (£10 off next order) when beyond 40 minutes.
This is bullshit - be honest. I think I'll file a complaint to ASA (like that matters)...
P.S. to be a tad less ranty!
The "30 minutes" is not meaningful in any way but as the headline. If they had a choice of customer A in 30 minutes and customer B over 40 minutes, or alternatively both A and B over 30 but within 40, they would choose the latter. They would be negligent not to. Only the "40 minutes" actually matters to anyone. The break down of that as "30+10" is purely marketing hype and IMHO dishonest, sorry.
