So, my latest ASA complaint, which they will no doubt ignore:
Advert states verbally "*no-one* gives you a more reliable wireless signal than BT" and shows on screen "UNBEATABLE WIRELESS SIGNAL".
This is factually untrue as other ISPs such as my employer (Andrews & Arnold Ltd) offer broadband packages with a three pack of Unifi WiFi access points. By using three access points the signal is more reliable over the area of a home or office as devices can switch seamlessly between them to maintain the best signal. This means other providers are offering a more reliable wireless signal than BT.
My issue here really is that the advert makes no sense. They are selling a "broadband" service, but selling based solely on the specific type of device they happen to supply on the end of that service. There is nothing stopping anyone buying access points to ensure good wireless signal in their home/office completely independently of their broadband service. It is like BBC1 advertising the biggest TV sets or some such.
If you can't sell a service based on the merits of the actual service itself, then you have lost the plot I think.