TV has changed
In fact it is the way I watch TV that has changed really. I have a TV in my "man cave" where I spend most of my time, but I have not watched anything like traditional broadcast TV for over a year now, not even Sky. There is one small exception exception of when I was on TV and wanted to record it. Even that, the last few times, was not actually done using my TV - instead someone managed to capture it for me, or the TV station provided a link to youtube, etc. For a lot of people, only watching TV when you are on it is not watching any TV!
I do watch TV, and I have TV in the background, but it is Netflix or iTunes.
For news and current events I catch up on Facebook, Twitter, and so on. I do not watch TV for that.
For background I have some TV series on Netflix with the annoyance of ever few hours clicking that yes I am watching still. I have just finished ignoring Voyager, the whole series...
For more direct entertainment, that I actually sit and watch, I have iTunes and Netflix, and some newer films and TV shows. Some I still watch, but not traditional broadcast TV in any way.
Seriously, if not for my wife and occasional grandchildren watching live TV, or iPlayer, I could ditch the TV licence. She pays for it anyway!
The world has changed, and as an ISP that is important to us - we see more and more streamed video as main IP traffic. The world is changing is many ways, and it is interesting to be a part of it.