I am far from retired, and may never be. There is a lot involved in running a company even if you have very good staff to handle a lot of the day to day work. However, I am trying to find more time for myself, and that does mean some times I come up with little projects of my own.
Historically, as a business, we have embraced many new things from laser engraving to 3D printing, and incorporated them in to the business. Indeed, these can be very useful - we use laser engraving on some FireBrick products and right now I am looking in to some 3D printing with flame retardant ABS for a related project. So they are not totally divorced from the main company activity. We are known for broadband, but have always been involved in a wide range of goods and services.
However, just occasionally, it is quite fun to try something completely different. Some times such things are commercial though.
Unfortunately it does not really make a huge amount of sense for me to set up a separate company and VAT and so on, unless I do come up with some more serious viable project. Obviously if I do, then that is a consideration. It also does not make a lot of sense for me to try a commercial project as myself, with the extra tax implications, and so on. So generally new projects that have any commercial prospect do go through the company, even if they are totally off the wall and unrelated to our main business. Obviously that means the business makes any profit from these ventures, and also, obviously, such projects need to be low risk and/or profitable.
So the plan is to make use of my personal brand, "RevK", for which I have a registered trade mark, and the business will sell some RevK branded stuff from time to time.
You may already see that we have RevK reproduction playing cards listed on Amazon.