Tindie vs Amazon

Amazon have been an interesting place to sell, and have sold quite a few things. But oddly the main thing that sells is the Faikin boards. I don't think my other products are not sellable, indeed, I have had direct sales to local A&A customers for a load of other projects, just not so much on Amazon. I generally have a policy of Tindie £ price less 10% for direct sales to A&A customers.

Amazon are making EU sales simple - Amazon buy from us and sell in EU so they sort local VAT. With Tindie the recipient gets a VAT bill on import, sorry.

I started selling on Tindie as well some time ago, and oddly the same is true - most sales are the Faikin. The main reason for listing on Tindie as well was to cover countries Amazon do not do. Well, that is how it started, but now it seems we are selling to people in EU where Amazon do sell. The main reason looks like the extras (a cable, and 3D resin case). These are extremely easy to list on Tindie, and provide a simple up-sell on the original product. They are only a few $ extra but sell well.

Amazon, on the other hand, do not seem to have an easy way to add options or link products that I can see. I will ask for help, though any interaction with seller support needs a deep breath and a lot of patience. But at present I still cannot even list a product - Amazon are actively making it impossible for me to list things, in spite of reassurances. They are insisting I am on the brand registry (something I have tried three times), and they are taking forever to say yes or no. It is odd, it is a simple thing - do I have a trademark? Well yes, there is it with my name on UK trademark web site. How does it take more than a few minutes?!

Well, being able to list the cables and case clearly is helping as Tindie sales are creeping up, and I think this month is the first month that net pay out from Tindie is more than Amazon. That is a milestone I feel.

3D resin printed case, snap together

http://tindie.uk/ if you are interested.

Finding customers

I have the Tindie store set up now. But no good way to promote as yet. My problem is I generally hate the whole advertising industry (as a consumer). This leaves me a tad stuck on how to make people that actually want the products even know they exist. Of course, being that selective (a) avoids annoying people that do not want this, and (b) is highly targeted adverts which I, and others, hate even more, arrrg! You can't win.

A blog post like this will help, I am sure, but even this feels wrong, it is an advert on my blog, which is not that fair really - you did not come here for adverts, did you?

What is fun is I have a few customers (they are actually local, so collect, and do not buy on Tindie, so cheaper), but they sort of self identify as addicts of my tech. I really appreciate their business and feedback and suggestions. I just wish I could find a few more addicts :-)

So I'm interested in the most ethical ways to promote these products - suggestions welcome.

Tindie so far

Well, the Tindie store is set up, and I am adding stuff.

https://www.tindie.com/stores/revk/

The basics

It is simple to use and way way way less hassle the Amazon. Amazon are a pain to make any change to any listing, often even refusing to do so for no good reason. Tindie, is simple, just works, changes are easy and happen immediately.

I am shipping, which is less ideal, but RM click'n'drop works well. I may be able to do more with APIs to tie things up more seamlessly in due course. As this scales up this will no doubt transfer to the sales team in the office.

Options

One nice thing is I can add sales options - which works because I am shipping to order. I did this on the coaster. Which diffuser to use, and if shipped assembled or as a kit. This would not work with Amazon fulfilment, obviously.

The costs

Works out around 10% in payment and Tindie fees. Pretty typical.

Getting paid

Payment via PayPal was a concern, especially as it looked a lot like I could not get PayPal to send me money without open banking crap (giving them access to my account!). However, we sorted the business PayPal account, and that allowed simple fast payment to the business bank account and did not appear to involve any fees, and seemed sensible exchange rate (Tindie is all in dollars). Looks like it is monthly, which is simple enough.

Looks like I have to go in to PayPal and accept the payment and then tell PayPal to send the money, which is a nuisance but not to much so on a monthly basis.

Paperwork

We need to work out VAT and paperwork, but simple enough to convert all to GBP on the monthly payment and generate the right VAT invoice matching the money that arrives - should keep HMRC happy. Again, this is where I may API it all and make it simple and seamless.

API

This is probably next step - make more streamlined for orders and paperwork. I'll write that up in due course I expect.

Trying Tindie

So some good news, it is worked.

I tried Tindie for the "coasters", listed 5 of them, and by the end of the day all sold and shipped.

It looks like they took around 10% in payment processing and their fees, not too surprised.

Now I have the challenges of sorting payment and VAT. I am sure I can, but I need to blog that I am sure.

It seems payment is Paypal, and PayPal sending to my bank account wants open banking access to see all transactions (WTAF?). Trying to add an account with no txns fails, what a surprise! So we need to sort that.

No clue of VAT, so will err on the side of HMRC to be on the safe side I expect. Invoice matching what is shipped.

But the next plan for Tindie is exactly as I said - some small volume boards, from time to time, and the example is an IronMan controller board.

I only need one, and maybe one as a spare, for a mate of my son that does IronMan at events and parties and so on. He has a suit. But the tech is all crap and broken.

So we can do way better, we already sorted the helmet, but the "chest" has speakers, a button, and several LEDs, which means more than one string (one RGBW and one RGB at least). The arc reactor has a nice outside ring with bright RGBW, and some inner RGB, but also a load of single "pixel" WS2812 in the suit.

So the board has :-

1. ESP32S3-MINI-1-N4-R2 processor - Dual CPU, 4M flash, 2M SPI RAM
2. Four LED outputs, well, they are just GPIO with an ESD diode, and power from USB-C and a big cap on the power from USB
3. Two inputs, again GPIO with ESD diode, and 10k pull up, but suitable as buttons
4. USB-C to power it all and do loading code, debug, etc
5. Two (stereo) speaker outputs MAX98357A
6. Two (stereo) microphones TDK ICS 43434 (not needed for Iron Man but cool, so did anyway)
7. Micro SD card (for WAV files for the speakers).
8. All WAGO connectors.

Ordering 5 is minimum and ordering 10 (or even 20) it way more sensible given the many "one off" aspects to costs. I ordered 10.

So plan is we use one, one spare, and 8 on Tindie. We'll see how that goes.

Update: Looks like at least two other "IronMan" specific boards as well (for gloves), so this will be fun.