You can tell I have been sat here all afternoon with a cup of soup and paracetamol watching daytime TV. Ug... But I note that BT sell what they claim is the "most complete broadband package"...
I always try and pick adverts apart at the best of times, but I am not sure what "most complete" means, or what it means to have a "complete broadband package".
We can probably put to one side the fact that "broadband" is a technical term that relates to the multiple frequency bands / carriers used on DSL lines (ADSL and VSDL). It has started to become a term for "Internet access", annoyingly.
But to my view, even "Internet access" simply means the ability to send and receive IP packets. In order to make the package "complete" I would say you want caching DNS resolvers. But you have a "complete" internet access package if you can send and receive IP packets. Everything else is extra.
If you want a TV package, that is part of a TV package, not a broadband package. A "broadband package" is "complete" if (calling it an "internet access package") it provides internet access. How can it be "more complete" or "most complete"?
Obviously, to be even vaguely "complete" as an "internet access package" you have to include the current IP protocol, IPv6. Does it I wonder? If another ISP also allows IPv4 packets, and DNS, and so on, but also IPv6, does that ISP not have a more complete broadband package that BT? If that is the case, then BT's package is not the "most complete" is it?
Hmm. Who is it that one complains to about adverts these days?