Fibre optic cable?
They sell "super fast broadband through fast fibre optic cable". Well, there will be fibre somewhere just like every single broadband you can buy which will have fibre optic cable for some of it, even if that is from the exchange back in to the Internet.
They go on to say "Our fibre optic cable is high tech all the way" which is a tad devious as it is not "fibre optic cable" all the way, is it!
They get a bit more dodgy when they say "Because our broadband comes down fibre optic cable instead of your phone line,..." which is misleading. It does not come down fibre optic cable instead of my phone line - the bit that is instead of my phone line, certainly at my end of my phone line (if I has one), is plainly copper coax cable as can be seen in this picture. Indeed, this is not even "Fibre To The Cabinet" which is what one would get from BT.
Even so, the engineers that came were professional and did a good job, in spite of the obvious mistake in the cab (visible in picture above) and a faulty isolation unit. They missed their AM slot because the dig crew were late, which is a shame.
However, I do rather have to explain myself here - WTF have I got Virgin broadband at my home?!?!?!?
Don't panic, I have not lost the plot or turned to the dark side. It is all part of work with the Open Rights Group to monitor the state of Internet filtering. Even so, it was rather weird being a normal customer for a change. Obviously the service is simply VLANed back to my office where they have BT, Sky, TalkTalk and Plusnet as well.