This is an appeal for (sensible) comments.
I am working on revised A&A tariffs for broadband. For those that are not sure how they work, they are on the web site. This is stuff we really hope to come out with in October, so not that long, honest.
Some things I suspect we would not change - like the £10/month for the "phone line" part if you want us to provide it (with no calls) as it is needed (currently) for broadband. Some time this will change a bit with something called "Single order GEA", but I suspect strongly that will cost £10/month more than a service where you "have a phone line", so pretty academic. However, I am interested to hear comments on this anyway - as I think £10 is pretty competitive.
I also expect we'll stick with the £10/month extra for VDSL (FTTC) or FTTP on the line instead of ADSL. Is that sensible? The FTTP we offer is the same as the FTTC, i.e. up to 80M/20M speeds on VDSL, and exactly 80M/20M speeds on FTTP.
We currently have a Home, a SoHo (Small office / home office), and an Office package. The latter is subject of a separate discussion, here I am talking mostly "Home" domestic tariffs.
There are several areas of difficulty. One is usage allowances. The Home/SoHo packages all work now on a total, download only, monthly usage allowance. Options in some cases to top up, or to "go slow" to use some of the coming month's allowance. I see no real reason to change that principle. Does it make sense to customers? Is it sensible? Comments?
However, bandwidth across our network and especially in to carriers has always been one of the key costs for us, hence usage allowances being a thing at all. It was all a lot easier when the only options were 500k, 1M, or 2M ADSL lines, back at the start of broadband. The good news is that - not only is typical usage increasing, but so is the usage we can get for our money from carriers (to some extent). It is still one of the biggest issues, but Home::1 started at 50GB and is now 150GB entry level and likely to increase to 200GB for the same price.
We have levels of 150GB, 250GB, 350GB, and 1TB usage levels. I want to increase some of these for the same price, but what do people want? My concept is that 1TB should be enough for almost all home users, and it has been - but what of those few that need more? Should we offer 1TB top up? or a 2TB tariff option, or even 3TB, etc? Comments?
As I say, usage is a key factor in costs, but we want a service people can use without worry if at all possible, and that is why the 1TB service was launched. I hope to make that available more widely in a few months.
I personally think the allowance system works well, and if we can increase levels then the "go slow" option allow more and more speed when using from the coming month.
Install / set up / and minimum terms
Another big issue we have is the cost of installation and minimum terms. Some of the carriers are a problem in this area, and mean that we end up paying a lot when people leave - more than if they stayed to the end of the term even!
I am really hoping we can make them see sense, but if we have some choices when ordering that may allow us to offer services without the minimum terms we have now.
We made a choice when we launched Home::1 to make it 6 month min term, but the VDSL on terabyte usage is 12 months. Some of that was a gamble, i.e. we would lose on some lines if people left at 6 months.
I am sure we can make it all 6 months soon, but I wonder if we should offer a choice. Pay for install and no minimum term, or have free or cheap install and have a 6 month minimum term?
What to people think? Which do you prefer and would a choice make sense or just be confusing?
Should we do something with the router included in some really cheap package with a min term?
Thanks for your feedback.
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