It seems I am of an age where I get adverts for funeral plans.
They are missing the point!
A funeral is an odd thing, and at my age I have been to a few. They are a formalised way to say goodbye and have some closure, with or without religious aspects.
To be honest I was really ready to shout out some annoyance at one where they are saying "you can be certain that [the deceased] is now in heaven with [a] God and Jesus". FFS, whatever you choose to believe, there is no such certainty and I spent the whole service thinking how any business doing this would fall foul of so many trades descriptions and mis-selling laws, it was scary.
I have been to non religious funerals, and they seem far more sensible, they are emotional times for all concerned but they allow the psychological closure we all need. They make sense, and are important ceremonies. Some times we need things to be marked with a ceremony.
But there is no point selling me a funeral! I don't need one! Once I am dead (and I plan not to ever be so) I need no sense of closure or formal send off. I will be dead and will not care. I will not exist any more than the 13.772 billion years before I was born, none of which I experienced.
If you want to sell a funeral plan you need to target those left behind, my kids, maybe my wife, but not me. Why would I buy a funeral FFS? I have no interest in what happens to be after I die. My family can decide what they want, if anything, and what is good value for money, or not. It is not my choice, and should not be - it is not for my benefit in any way.