Latest spam (always spam isn't it? It was spam that started the investigation in to w3w.me.ss for example).
"I am getting in touch to see if you have thought about accepting a what3words address from customers to help couriers find an exact location for delivery."
I seriously do not understand the business plan here!
This is targeting businesses that themselves use couriers. Not targeting couriers.
|There are so many examples of close clashes
Couriers already have a long standing and well tested system for delivering to an "addresses". Royal Mail have a whole system of "postcodes" dating back to the '60s. These days there are "delivery points" with a DPS (Delivery Point Suffix) even. Couriers pay Royal Mail for access to the PAF (Postal Address File) which has all the data you could need, including, if you want, a grid references for the delivery point which can be down to 0.1m x 0.1m accuracy (AFAIK). It works, and they already pay for this.
This means that even selling W3W to couriers makes no real sense. They have a system. W3W cannot replace that system, and is not better. One key point is PAF updates. If an address changes, or even if a delivery point (e.g. the post room door in a large company) moves or was wrong, they can update that with no change to the "Address" used. This is spectacularly not the case with W3W.
I mean, if a courier takes W3W, is it:-
- The same as PAF, so why?
- Different, PAF is wrong, the W3W is actual delivery point - so update PAF?
- Different, some outbuilding, so when courier does not deliver to "northwest corner of garden" they are berated for wrong delivery?
- Way off, so where do they send the driver?
But this email is to a company that "uses couriers". So what the hell would they be "selling" to such a company? Whatever it is it only works if the courier we use "accepts" W3W as part of the delivery address somehow (I think they have convinced one courier to do that).
We use couriers, including Royal Mail. Now imagine if W3W convinced a courier we use to take a W3W address.
What is W3W *selling* us? The ability to "accept W3W address from customers". Well, I hate to say it but that ability comes with <input name=w3waddress placeholder="W3W address"> in a form, and we then feed in to the API or label to the courier. We don't need to *pay* W3W for that in any way, do we?
I mean they have a database right and copyright on the wordlist, and patent (questionable) on the algorithm, but they have no rights over individual W3W addresses, e.g. no copyright, just like Royal Mail have no right to individual "postal addresses", only their "database". We could "accept W3W address" from customers, and feed to "couriers" at zero cost. Indeed, if we had a courier which accepted W3W they would probably provide us with an address API which would check the real address and W3W address makes sense and reject, again at no cost to us.
So WTAF are they spamming companies?
- Please, if you get this, troll them and ask how it is better than PAF?
- Please, if you get this, and their plan really is to just use you (for free) to promote W3W as you "accept W3W addresses", ask how much they pay you per click on your web site and ordering for doing so.