I am impressed that Virgin Media are finally being a bit more factual over how their network works. It uses COPPER coax cable and not fibre optic cable to link to your home.
They are also right that coax can provide better performance than a simple copper pair in many cases.
Well, except that their web site still gets it wrong...
But a big step in the right direction. Well done Virgin. They may be a competitor in some ways (though not really, as we don't really go after the same customers most of the time), but I am always in favour of honesty in advertising and describing a service.
By the way, we do bonded VDSL that provides high availability and high speed that rivals a coax cable service and uses just copper pairs, but that is beside the point, and not as cheap.