Had a fun conversation with someone yesterday - was very much a passing comment at the end of a meeting, along the lines of "shame you can't do anything to make my home internet faster".
Alex and I immediately said "we can double the speed", and he was really sort of sceptical - heard this sort of thing before - and explained that "no, he is on a farm in the middle of nowhere, so nobody can get anything faster".
Turns out that he is in an area which only has BT 20CN lines, and they something like 5km line length.
We explained that whatever speed he can get now we can double it - it is really really simple - we just put in two lines and not one. We explained it means a second phone line, and there may be issues with lack line plant, and so on, but that a second line is usually no problem.
Turns out he has a second phone line for business use anyway, so making it two internet services is really simple, and, of course, means we can just double his speed.
It seems strange that more people do not realise this. We are not the only people that will bond multiple broadband lines. It is not rocket science. But people are just resigned to having a slow service and expect that is the end of the matter.