Pipers do some rather nice and quiet strongly flavoured crisps.
But why "Biggleswade" sweet chilli? Well, I can only assume that by naming the specific region where the chilli is grown they are giving the impression of having carefully selected the very best chilli to use and are proud of it. Indeed, that may actually be the case, but from a marketing point of view it is all down to perception. They could have said almost any town where chilli is grown and created the same impression.
But really, could I tell if it was some other sweet chilli that was used? No, of course not. I either like the flavour or I don't and I am not an expert and could not tell where the chilli was grown. There may be someone that can tell but I am sure almost everyone buying these will not be able to tell. The people that could tell probably would not stoop to eating crisps :-)
Now, recently I was accused of some extreme pedantry over the whole "fibre optic broadband" thing. My understanding is that they get away with it (both Virgin and BT) because the service they sell is the same whether actually fibre all the way or not. I.e. the customer cannot tell the difference. Obviously there will be those that can tell (without looking at the cable itself) as I believe DOCSIS has different characteristics in terms of latency jitter than a proper fibre service. But for almost all practical purposes they are the same.
Apparently, except for extreme pedants, that is all that matters, and so the ASA are happy for the service to sold as "fibre optic broadband".
So, does that mean that I cannot trust my crisps? Could they be using any old sweet chilli on the basis that I cannot tell the difference and therefore it does not matter. Or is it actually fair and reasonable, and not just extreme pedantry, for me to expect that I get what it says on the packet even though I can't tell the difference?
- Is it acceptable for Biggleswade Sweet Chilli crisps not to actually have Biggleswade sweet chilli?
- Is it acceptable for fibre optic broadband not to actually be fibre optic?
- If not the same answer to both, what is the dividing factor here - why is one OK and one not?