OK, my toothpaste proudly proclaims "with Liquid Calcium®"
(a) How can you trademark something like that. It's a simple name of something that exists already?!?!
(b) How can they just lie like this? Anyone that did any chemistry knows it is clearly a lie. According to wikpedia the melting point of Calcium is 842 °C. If would not put something that hot in my mouth!
When are we going to get someone with the guts to stop adverts telling blatant lies like this?
Its like "unlimited* text" with small print "* 3000 texts per month". So the word "unlimited", meaning "no limit" is used where there is in fact a limit.