Tescos reply again

Saying "a 20% discount...is the same as the new VAT rate"!

Well, clearly they do understand, but they don't really have a way to explain it do they? And really, "Miss" ?

Hello Miss Kennard.

First I apologise for my delayed response.

I’m sorry you were unhappy with our previous response.

We’re providing customers with a 20% discount on selected goods; which is the same as the new VAT rate from January 4th this year.

Whilst we’re promoting this as VAT free customers will still be paying VAT on the goods. So whilst you’re still paying the VAT on the goods, we’re offering a 20% discount to help. Essentially, we would be unable to sell goods without VAT being added.

If we were to take the exact VAT amount off each item on sale, then the discount would be 16.66%. So by taking off 20% we’re giving that little bit extra saving to customers.

I hope you’ve found this information helpful and thank you for contacting Tesco.


  1. Did they mark the price up by 20% before slapping the 20% discount on too? :D

  2. Miss Kennard? Is there something you're not telling us?

  3. Well, they can't tell from "Rev Kennard", but the Email says Adrian I am sure, which is not a female name. So why Miss I don't know. If they could not tell why not say Rev?

  4. Miss Kennard, is this the "new" Adrian, as opposed to the "old" Adrian, perhaps with a larger address space and certain parts you can only access if you conversant with "new" protocols?

  5. Adrian, in all fairness I just searched for your name on Facebook and the first match was an Afro-Caribbean female.


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