Sunday, 7 October 2012
Today, almost every bloody advert break is trying to get me to pay money to help starving kids somewhere. It is not just one charity. I think there are at least three. Apparently 22,000 children will die today! Do they pick Sundays specially for some reason?
Now, just to be clear, I am not a heartless git, honest, though I am sure my kids would rather I gave them money than to a charity. So what is winding me up?
1. The adverts are very specifically targeting empathy and parental instincts in us all - deliberately exploiting the way most people's minds work with images of a starving kid on screen. That annoys me! I always look for the real meaning in any advert, and this just winds me up. If I am going to donate to a charity I want it to be my choice, not someone cleverly making an advert to trigger an emotional response. The effect is negative, in my case. I deliberately avoid these charities because of the tactic.
2. Whilst I am not one to be convinced by most of the environmental crap we see these days, it seems somewhat hypercritical that these adverts are not also required to state the environmental impact. How much CO2 is produced by saving one child? Not that saving a child is not worthwhile, but if they did state the environmental impact of one more person on the overpopulated planet in such adverts, it would make the car adverts stating CO2 emissions look meaningless irrelevant...
So, proper rant today, sorry...
I'll go back to watching TV.